STARTING FRESH01 January 2019 Written by By Heather McKinney
Published in January 2019 Articles
Local Esthetician Launches Beauty Line
“I HELP WOMEN DEMYSTIFY SKINCARE, SO THEY CAN AGE BEAUTIFULLY WITH CONFIDENCE.”
It’s not a resolution. It’s a revolution. Brentwood’s own Allison Boen is turning back the calendar on the aging process, expanding her own line of skincare and beauty products that began right here, in the East Bay.
Focusing on “aging beautifully,” her technologically advanced product line is raising the bar in the industry.
Data shows that as much as 70 percent of skin aging (wrinkles, ﬁne lines, age spots and thinning skin) comes from cumulative sun damage, not genetics. Triggers, such as internal stress and toxins in the environment, account for 20 percent. While natural and hereditary factors make up the small, remaining component.
“This shows that there are ways to intervene in the process,” explained Allison. “I help women demystify skincare, so they can age beautifully with conﬁdence.”
Allison is the owner of True Beauty Brows & Skin Care, which opened in Brentwood in 2012. With her 20+ years of experience in the industry, she began to realize there was a void in the beauty marketplace. Her clients frequently asked her for help, often becoming inundated with confusing and unneces-sary labeling. “There was a strong desire for clear packaging and results-based ingredients,” she said.
With that in mind, Allison initially developed two serums that were met with tremendous praise in 2015. That prompted her to hire and oversee a laboratory; and through signiﬁcant research, testing and packaging, she recently launched a complete line of skincare. Her products, Allison Marie Beauty, cover everything from exfoliation to hydration, as well as some cosmetics. She oﬀers her products online, personal-ized through the use of a skin assessment tool that launches this January. To keep prices aﬀordable for her clients, she sells the products directly through her studio.
At her second ﬂoor, beautifully decorated space, she also does a vast amount of specialty treatments and services. As a California-licensed estheti-cian, Allison has the latest and most advanced technology. She oﬀers advanced facials, microcurrent, LED photorejuvena-tion, hydra exfoliation, nanofacial technology, and microdermabrasion.
“It’s important to start a skincare regime as early as your 20s,” Allison explained. “Start with using ingredients like vitamin C and a daily sunscreen. By their early 40s, most women start to see loss of collagen and radiance. They come in, and I help them repair damage and start a prevention routine. I begin by asking questions on their lifestyle, skin health and current products to hone in on the best treatment plan. A customized program could include a variety of treatments, and I tailor a list of ingredients specially to meet their needs. With any of these therapies, clients can opt for a quick, no-frills treatment or a full, one-hour facial and relaxation experience, in addition to the advanced facial machines. Many times, I will design a facial for a client that incorporates multiple devices and products that work together.”
Studies show it takes six to eight weeks to start seeing signiﬁcant eﬀects from a new skincare regimen. Allison added that there is a “signiﬁcant beneﬁt of combining treatments with products, as it will make the improvement process happen faster. I incorporate technology into all of my Age Beautifully Facials.”
FROM CORPORATE COSMETICS TO ENTREPRENEUR
Allison grew up in the Bay Area.
Thinking she wanted to become a school teacher, she graduated from college with a degree in liberal studies. She completed a student teaching opportunity, but something seemed to be missing. She worked at a cosmetic counter part time, and said she never imagined it would be her life’s work. “During my ﬁrst new employee training, I completely lit up inside,” Allison said. “Before that point, I had not realized there was a science to skincare. I was amazed and fell in love with the industry.” She started working as a traveling makeup artist.
That opportunity transitioned into working in corporate for the national cosmetic company doing sales management and training. Working her way up in the corporation, she held regional management roles. But “there was something about working at the desk in the corporate world that wasn’t fulﬁlling,” she added.
In a brave leap, Allison left her steady career and started the process to become a licensed esthetician. It was a 600-hour program that included theory, as well as practical, hands-on training and a rigorous testing process. She began working at a Brentwood day spa, which provided her with the consistent client interaction she desired. She eventually transitioned to managing a branch of a nationally-acclaimed brow studio in Walnut Creek. She focused on a unique approach and technique that originated in Beverly Hills and was ahead of the trend. After several years, she decided to begin working closer to home again. In 2012, Allison launched her own studio in Brentwood and has been expanding ever since.
Through True Beauty Brows & Skin Care Studio,
Allison has built relationships with the community and has established a broad client-base. “I love what I do, and I always enjoy the start of a new year—when new clients come in wanting to see change, and I get to create a program to help them age beautifully.”
Expert Tips for Maintaining Healthy Winter Skin
No. 1 – Hydrate
The use of indoor heating in winter months, as well as cooler air temperatures, can dehydrate your skin. An ingredient like Hyaluronic acid (which can hold up to 1000 times its weight in water) helps to plump the skin cells full of water. A quality hydrating mist or serum that contains Hyaluronic acid as a key ingredient can be an easy remedy. Try Allison Marie Beauty Pure Hydration Serum and Hydrating Toner.
No. 2 – Treat Dark Spots NOW
Winter is the best time of year to tackle pesky dark spots (aka discoloration), because the sun is most mild. It takes a few months of continued treatment to make an impact, so start before outdoor activities resume. Treatment ingredients can vary (hydroquinone, arbutin, and kojic acid are among the most popular), but the key is to pair any dark spot correcting product with a daily zinc-based sunscreen. Try Allison Marie Beauty Brightening Serum or Cream and Antioxidant Mineral Sunscreen + Primer.
No. 3 – Go Sulfate Free
If you haven’t ditched the sulfates yet, now is the time. Sulfates (like sodium lauryl sulfate and ammonium lauryl sulfate) in your facial cleanser can be irritating and drying, especially in these colder months. Some companies still use them in their formulas, because they create a nice lather; but there are many safer alternatives these days. Try Allison Marie Beauty Vitamin C Foaming Cleanser.
No. 4 – Exfoliate
The frequency and intensity of exfoliation (dead skin cell removal) is dependent on your personal skin needs. Exfoliation can include cleansing brushes, scrubs, masks, retinol, and acids. Though exfoliating helps all of your products work better, over-exfoliation can be drying and irritating. Always start slow; and build up, only if needed. Try Allison Marie Beauty Microdermabrasion Scrub or Brightening Peel.
No. 5 – Moisturize
The difference between hydration and moisture is one of the most often misunderstood aspects of skincare. Dehydrated skin lacks water; however, dry skin lacks oil. Finding a moisturizer with the right amount of oil for your skin needs is especially important. Your skin should feel comfortable throughout the day. If your skin cannot hold onto moisture and it seems as if the moisturizer disappears, you may have a compromised moisture barrier. A healing oil such as Argan or Evening Primrose can help repair your skin barrier in weeks. Try Allison Marie Beauty Pure Argan Oil.
Photos By Casey Quist