110° Magazine-East County Living

IN THIS ISSUE

FEATURES
- Hiring Contractors
- Skydive Byron
- Bringing Up Brentwood

DEPARTMENTS
– Cooking Up a Storm
– One on One
– Around The House
– Culinary Guide

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110° Magazine - East County Living - Mission Statement

110° — East County Living magazine is a compelling resource for living, working, and playing in eastern Contra Costa County. East County Living reaches 52,000 readers within one of the most affluent rapidly growing segments of the East County. With high journalistic standards it taps an educated readership who is interested in news both on their community and of the world.

ABOUT US

	Publisher
	*Richard Koscher* Richard, has more than 14 years of expertise in publishing and design. U.S. career includes time spent at CMP-United Business Media, where he served and received 13 awards as Art Director for Web Techniques. In Spring of 2002 he facilitated in launching New Architect Magazine, a San Francisco-based technology magazine which won the NY Ozzie Award in October of 2002 for best overall design. An Austrian native, he has worked for monthly, weekly and daily magazines such as Format Magazine and News Magazine, two of Austria's biggest media groups and affiliates of the German Bertelsmann Group.
	Editor in Chief
	*Don Huntington* Don has been working as an information developer in California's Silicon Valley for nearly twenty years. He has operated his own typesetting and consulting business, plus working as an information specialist in hi-tech companies, including, most recently, Lucent Technologies. Don has written articles of general interest for a number of publications, including the Antioch Press. During the past two decades Don has been passionately involved in implementing many aspects of information technology, especially creating newsletters. Don is a resident of Antioch and an outspoken advocate for East County living.
	Director of Public Relations
	*David Piepho* As the Director of Public Relations, David is the newest member of the 110 Magazine team. He is passionately involved in projects to improve living and working in East County. He has served in politics and on a number of commissions and committees serving the public. David resides in Discovery Bay and is a familiar face to many East County residents. His wife, Mary, is a candidate for County Supervisor.
	Advertising Director
Picture to come...	*Natalie Bering* Natalie is one of the rare people who love going on sales calls. She gets in front of customers whenever opportunities arise to do so. In her role as Sales Director, Natalie also works hard in the background designing winning strategies for advertisers. She refers to advertising sales as "solutions." She views her role as trying to earn some money for the magazine by helping clients earn a lot of money for their businesses. Natalie is a cancer-survivor who runs marathons for recreation. She loves facing up to challenges and overcoming them. She's good at it.
	Advertising Manager
	*Sheryl Lindroos* Sheryl Lindroos specializes in putting together customer needs and magazine advertising space in creative and beneficial combinations. Sheryl profoundly believes in the principle that if a particular advertisement isn't a good investment for the customer then the advertisement is not a good sale for the magazine; ultimately nobody wins if everyone doesn't win. Sheryl came to the magazine with proven leadership in sales, marketing, and customer service. She has a strong background in management and public relations. Sheryl is a resident of Brentwood and combines her career in selling advertising with homemaking, parenting, and community service. She loves to help with East County fund raisers in our community.
	Advertising Agents
Picture to come...	*Dawn Marie Sable* Bio to come...
	Managing Photographer
	*Brad Shifflett* Brad comes from 3 years of event photography for his own company, basically started as a father and son team shooting baseball, hockey, basketball and other sporting events and selling prints online to its customers. Over the past couple of years Brad has branched out into doing landscape, animal and portrait photography. Brad has been published in the local Brentwood Press and soon to be in Action Pursuit Games magazine, which is a major 25,000+ subscription base. Brad now operates Shifflett Enterprises which is a IT Consulting and Photography business. Brad's passion has always been capturing moments in time, creating photos of memories for hundreds of people. Brad brings is innovative photography skills to 110° Magazine, you will see photos from all over the Brentwood area, from major events to how to photos on completing projects. With 7 years living in Brentwood, Brad has seen the growth, the problems, and the need for this magazine.
	Print Designer
	*Adam Nation* Adam has carried on a decade long love affair with desktop publishing and graphic design, Adam blends experience with passion in responding to the challenge of hi-quality desktop publishing. He carried out freelance graphic work for such companies as Cisco Systems and Hewlett-Packard, while working on an AA in graphic design at De Anza College. Adam also attended Hope International University, receiving a BA in graphic design through a joint program between Hope and California State University Fullerton. While in school, Adam worked as Hope University's graphic designer, designing and creating advertisements, brochures, mailings, and pages for the school's magazine and newspaper.
	Contributing Editors
	*Jenny J. Parma* Jenny comes from a Web-based and print background, serving as editor to numerous publications and start-ups. Through more than eight years of media work, her portfolio includes media campaigns, Web writings, magazine articles, public relations brochures and monthly columns for companies such as Miller Freeman, Learnfree.com, Rutter Media and NPR Radio. A native Texan, she's run swiftly from her homeland to seek out diverse experiences such as her tenure in Guatemala as a Peace Corps volunteer. Prone to the outdoors and nature, she enjoys backpacking, kayaking, wake boarding, skiing, tennis, disc golf and marathon running. A graduate of the University of Missouri, Columbia, Jenny holds dual degrees in journalism and business and is currently working on a master's degree in multimedia at CSU.
	*Chris Scott* Chris makes his home in Antioch. He loves to spend time hanging around Antioch's historic Rivertown District. Chris is a writer of many years experience. He has spent years doing technical documentation and has many articles for newsletters, newspapers, and other kinds of publications under his belt. Chris says his happy place is sitting before a computer keyboard and creating the articles that he loves.